~More than 2000 Prime Play vehicles at launch; to be scaled up to 10,000 over the next six months~
March 27, 2017, Hyderabad: Ola, India’s most popular mobile app for transportation, today announced the launch of Ola Play, its connected car platform for ridesharing, in Hyderabad. Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advance car controls, choice of personalized content and a fully connected interactive experience for users on the move. Together with Hyderabad, Ola Play is now available in 4 cities in the country viz. Mumbai, Delhi, Bangalore and Hyderabad.
The average time spent by customers in a cab in Hyderabad is 40mins. Ola believes there are interesting opportunities ahead for how customers interact with the technology available in its cabs. Ola Play allows various partners like Apple Music, Sony LIV, AIB, Arre’, Audio Compass, among others, to build a high quality interactive experience for users. Customers can enjoy the immersive Ola Play experience from their own devices or from the large screen devices mounted in-car, along with cars surround sound systems.
Speaking at the launch, Ankit Jain, Sr. Director and Head of Ola Play said “Ola is defining the future of ride-sharing, with cutting edge innovations from India. We believe this will enhance the future of automobiles and the mobility experience for millions in the time to come for both customers and driver-partners. With Ola Play, we have brought onboard, some of the leading International and National content and technology partners, to build a platform that is highly interactive, contextual and intelligent, to offer a truly connected ride sharing experience to our customers”.
Ola, over the years has played a key role in enabling seamless mobility for hundreds of thousands of citizens in Hyderabad. As one of the top IT destinations, Hyderabad has seen a steady rise in people who are always looking for a smart mobility solution to commute within the city.
Anand Subramanian, Senior Director, Marketing Communication, Ola said “With Hyderabad emerging as the preferred destination for several leading technology companies, the city demands a smart mobility solution to complement its growing infrastructure. With lakhs of working and business professionals looking to stay connected on the move, Prime as a category has become the most obvious solution for these commuters through its Auto WiFi connect feature. With the introduction of Ola Play on the Prime category, we are taking this experience several notches higher by enabling an unmatched in-cab experience.”
Ola launched its services in the city of Hyderabad in May 2014, and has over the years grown to become the preferred mode of transport for residents and tourists alike. Diverse mobility solutions including Micro, Mini, Auto-rickshaws, Prime, Rentals and Outstation, have effectively enabled seamless commuting experience and built last mile connectivity for the city.