- Women shopped 40% more this Diwali
Snapdeal sold more than 11 million units during its Unbox Diwali Sale held from 2nd – 6th October 2016. Fashion, home (general merchandise) and electronics were highest selling categories by volume in that order. More than a million concurrent users logged on to Snapdeal at peak time.
Two significant changes in user behaviour were also observed on Snapdeal this Diwali versus the last Diwali. There was an increase of 40% in the number of women shoppers purchasing online on Snapdeal. The other significant trend was growth in prepaid orders driven by attractive offers on bank cards and preference for SD Gold. Over 50% of orders were prepaid during the Diwali sale.
Speaking about Snapdeal’s success during the Diwali Sale, Kunal Bahl, Co-Founder and CEO, Snapdeal said,“The Unbox Diwali Sale has been a great success for us on all metrics. Our customers have given us very positive reviews on the quality of service that we offered with respect to our vast selection and speed of delivery. Hundreds of thousands of orders were delivered in 24 hoursdespite the massive surge in orders. We saw a 4 times increase of new users who shopped at Snapdeal as compared to last Diwali. I would like to congratulate the entire Snapdeal family including our team, sellers, brand partners and logistics partners who have worked day and night towards this grand success.”
With the launch of Unbox Zindagi campaign last month, there was an exponential increase in new users on Snapdeal.The top metro cities where demand came from were Delhi-NCR, Bangalore, Mumbai, Hyderabad, Pune in that order.The traffic from Tier II/Tier III cities increased 20 times across the country driven by high brand recall, availability of relevant assortment and consistently fast deliveries. More than 75,000 unique sellers received multiple orders during the Unbox Diwali Sale.